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A trademark is a distinguishing characteristic or feature firmly associated with a person or thing. Trademarks are legally reserved to the exclusive use of the owner as maker or seller. In the entertainment industry, trademarks are key to establishing product identity and recognition.

Unlike copyrights, trademarks do not expire. As long as the trademark is registered with the U.S. Patent and Trademark office, trademark rights will last for an infinite time, even after the death of the original creator.